ITS - eBUS - 010 - Video Marketing

Video marketing is a new frontier for marketers with huge potential for growth.

In this unit you will:
Learn how you can incorporate video marketing into your business.

This will be achieved by:
- Learning the basics of Video Marketing and how its applied in other organizations
- Learning how to implement video marketing strategies.
- Understanding what is needed to create videos.
- Identifying tools and resources to help you in your video marketing task.
- Adapting a video marketing blueprint to your business

Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Course Outline

To gain an understanding of Video Marketing and how how to implement it in a business.

Detailed Topic Listing as follows:

LU ITS EBUS 010 Video Marketing

1. INTRODUCTION

     1.1 What is Video Marketing and Why Care? (7:10)

     1.2 – 5 Reasons why Video is so Effective (1:43)

     1.3 Kinds of Videos for Marketing Purposes

     1.4 – Benefits of Video Marketing

     1.5 Potential of Video Marketing

     1.6 – Video Marketing Case Study

1.6.1 – Video Marketing Case Study - RevZilla

1.6.2 – Video Marketing Case Study - Rokenbok

1.6.3 – Video Marketing Case Study – American Airlines

1.6.4  – Video Marketing Case Study – Home Depot#

1.6.5  – Video Marketing Case Study – Ibis

2. VIDEO MARKETING IN PRACTICE

     2.1 What Makes a Good Video? (21:02)

     2.2 Creating Videos on a Budget

     2.3 Creating Videos - Presentation

     2.4 Creating Videos - Editing

     2.5 Creating Videos – Effects, Transitions and Extra Touches

     2.6 Mobile Traffic Tactics – Practical Tutorials

     2.7 Video Marketing Case Studies (7:53)

     2.8 Video Marketing Do’s and Don’ts (19:58)

     2.9 Guide to Youtube (7:31)

3. ADVANCED VIDEO MARKETING TACTICS

     3.1 Advanced Video Techniques (6:41)

     3.2 Video Strategies

     3.3 Preparing Video for Distribution (6:06)

     3.4 Distributing the Videos (18:54)

     3.5 Promoting Your Video (5:00)

     3.6 Video SEO

     3.7 Getting Conversions (6:18)

     3.8 Conclusion and next steps

4. VIDEO MARKETING BLUEPRINT (32:00)

     4.1 Profitability Potential of Building iPhone Apps (7:27)

     4.2 Profitability Potential of Building iPhone Apps (7:27)

     4.3 Profitability Potential of Building iPhone Apps (7:27)

     4.4 Researching the Market (17:01)

     4.5 Researching the Market (17:01)

     4.6 Researching the Market (17:01)

5. VIDEO MARKETING RESOURCES

     5.1 – Video Site Review - YouTube

     5.2 – Video Site Review - Vimeo

     5.3 – Video Site Review - Dailymotion

     5.4 – Video Site Review - Metacafe

     5.5 Video Tool Reviews

     5.6 Video Production with Windows Video Maker (7:13)

     5.7 Video Production with CamStudio  (4:45)

     5.8 Using TubeMogul  (4:45)

     5.9 – Distribution with Traffic Geyser (2:40)

Further Reading

     1 – Video Marketing Training Guide

     2 – Video Marketing Goldmine

     3 – Video Marketing Excellence

     4 – Video Marketing Blueprint

     5 – SEO Video Warrior

     6 – 16 Ways to Use Video Marketing

     7 – Top Resources Report

Forum Assignment

End of Unit