Social media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks.

With our Social Media Marketing course, participants will discover the specifics of how to effectively use social media marketing. By utilizing different social media platforms to reach current and potential customers, your marketing will only see success.

Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Course Outline

Module One: Getting Started

Module Two: Facebook

•     Pros / Cons
•     Likes / Comments
•     Posts / Links
•     Tracking and Measurement
•     Case Study
•     Review Questions

Module Three: YouTube

•     Pros / Cons
•     Channel
•     Content and Voice
•     Tags and Measurement
•     Case Study
•     Review Questions

Module Four: Twitter

•     Pros/ Cons
•     Voice
•     Tags and Links
•     Tracking and Measurement
•     Case Study
•     Review Questions

Module Five: LinkedIn

•     Pros / Cons
•     Optimize Search in Profile
•     Groups and Links
•     Tracking and Measurement
•     Case Study
•     Review Questions

Module Six: Google+

•     Pros / Cons
•     Natural Search Links
•     Strategy
•     Tracking and Measurement
•     Case Study
•     Review Questions

Module Seven: Pinterest

•     Pros/ Cons
•     Posting and Conversation
•     Pins and Boards
•     Tracking and Measurement
•     Case Study
•     Review Questions

Module Eight: Tumblr

•     Pros / Cons
•     Posting and Conversation
•     Links
•     Tracking and Measurement
•     Case Study
•     Review Questions

Module Nine: Flickr

•     Pros / Cons
•     Expand Sharing
•     Discussion
•     Tracking and Measurement
•     Case Study
•     Review Questions

Module Ten: Snapchat

•     Pros / Cons
•     Audience
•     Ads
•     Tracking and Measurement
•     Case Study
•     Review Questions

Module Eleven: Instagram

•     Pros / Cons
•     Niche and Quality
•     Hashtags
•     Tracking and Measurement
•     Case Study
•     Review Questions