Conversion Strategies
The key factor for any website is its conversion rate.  If your website doesn't convert you won't make any money.  This three hour course teaches you techniques in order to boost sales conversions as part of your Marketing Strategy.

Completing this course will confer 3 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Unit Contents:

1.Traffic & Sales Conversion 1
In this topic you will cover:
1. Traffic & Sales Conversion 1
1. 1 Introduction
1. 2 All About Conversion Rates
1. 3 Sales Letter Conversions
1. 4 Multi-Variant And Split Testing
1. 5 Adsense ClickThroughs
1. 6 CPA Conversions
1. 7 Affiliate Conversions
1. 8 Autoresponder Conversions
1. 9 Testing And Tracking
1. 10 Google Analytics and Awstats
1. 11 Summary

2. Traffic & Sales Conversion 2
In this topic you will cover:
2. Traffic & Sales Conversion2
2.1 Introduction how to increase conversions in your marketing
2.2 Top Producers Converting Products
2.3 Copywriting 1
2.4 Copywriting 2
2.5 Increasing Conversions In Your EMail 1
2.6 Increasing Conversions In Your EMail 2
2.7 Increasing Conversions On Squeeze Pages 1
2.8 Increasing Conversions On Squeeze Pages 2
2.9 Increasing Conversions In The Sales Process
2.10 Blogging Conversions 1
2.11 Blogging Conversions 2
2.12 AIDA Formula
2.13 Conclusion 1
2.14 Conclusion 2

3. Sales Letter Formula
In this topic you will cover:
3. Sales Letter Formula
3.1 Overview Sales Letter Formula
3.2 The Formula Revealed
3.3 The Pre Headline
3.4 The Headline
3.5 Video Call To Action
3.6 The Big Why
3.7 The Pain An Problem Of The Prospect
3.8 Product As The Solution
3.9 Product Description
3.10 Outline Content 1
3.11 Outline Content 2
3.12 Benefit Bullets
3.13 Fast Action Bonuses
3.14 Money Back Guarantee
3.15 Scarcity
3.16 Call To Action
3.17 Embedding Videos
3.18 Video Sales Letter