International trade involves the professional practitioner operating within a complex environment of marketing techniques and methodologies which are evolving in an ever changing global marketplace. Export Marketing Operations guides the learner on a step by step basis through the essential export marketing methods and systems. All the steps from initial market research, right through to market entry and distribution policies are examined in detail. On conclusion of this subject the learner will be capable of developing an implementing an export marketing plan.

Program Outline

Learning Units in this course:

• Exporting
• Introduction to International Marketing
• Intercultural Management
• Segmentaton
• International Product Policy
• International Pricing Policy
• International Promotion Policy
• International Distribution
• International Market Research