YouTube Marketing Advanced

Objectives: This course builds on the techniques you learned in YouTube Marketing Essentials. In this unit you will learn about channel customization and optimizing for search. You will also learn techniques for video production, distribution and monetization.

Completing this course will confer 3 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Unit Contents:

1. YouTube Channel Customization
In this topic you will cover:
1. YouTube Channel Customization
1.1 Creating a YouTube Channel
1.2 How to Upload video
1.3 Changing YouTube channel name
1.4 Changing YouTube Biography
1.5 Description box
1.6 Changing YouTube background
1.7 YouTube Thumbnails
1.8 Custom Thumbnail
1.9 Playlists
1.10 Sharing Video Files
1.11 Delete/ Hide videos
1.12 Best screencapture tools

2. SEO Friendly Videos
In this topic you will cover:
2. SEO Friendly Videos
2.1 Importance of Proper SEO
2.2 First minutes
2.3 Optimize your title
2.4 Keywords on channel
2.5 Keywords on video
2.6 Copying Keywords
2.7 Annotations
2.8 Annotations 2
2.9 Managing comments
2.10 Leaving comments on video
2.11 Managing negative comments
2.12 Different YouTube channels

3. Making Your Videos On Top
In this topic you will cover:
3. Making Your Videos On Top
3.1 Making it to page 1 on YouTube
3.2 How to be at the top
3.3 Submitting video to top 3 search engines
3.4 Uploading videos longer 15 minutes
3.5 Video SEO File Name
3.6 Ninja comments
3.7 Leverage big names
3.8 Insert Video Into Email
3.9 Lower third banner
3.10 Avoiding suggested videos
3.11 Turning Article to Video
3.12 Converting YouTube to mp3
3.13 Upload YouTube Video to Wordpress

4. Video to other Platforms
In this topic you will cover:
4. Video to other Platforms
4.1 YouTube to facebook
4.2 Facebook fanpage
4.3 Involver Facebook App
4.4 YouTube to LinkedIn
4.5 YouTube to Twitter
4.6 YouTube to Pinterest
4.7 YouTube to Hootsuite


5. Monetizing and Updates
In this topic you will cover:
5. Monetizing and Updates
5.1 Monetize your videos
5.2 YouTube Template Tutorial
5.3 Safety Settings
5.4 Sharing videos
5.5 Statistics
5.6 Transcript
5.7 Video call

6. Video Recording
In this topic you will cover:
6. Video Recording
6.1 Introduction
6.2 Recording Your Screen
6.3 Editing Your Video


7. Video Editing Using YouTube
In this topic you will cover:
7. Video Editing Using YouTube
7.1 Introduction
7.2 Adjusting Length
7.3 Adding Watermark
7.4 Inserting Picture
7.5 Inserting Music
7.6 Adding Transition
7.7 Adding Title Screen
7.8 Publishing Video

8. Screen Recording
In this topic you will cover:
8. Screen Recording With Camtasia
8.1 Introduction
8.2 Recording Setup
8.3 Create Split Video

9. Creating Your Own Video
In this topic you will cover:
9. Creating Your Own Video
9.1 Free video creation
9.2 Finding Keywords
9.3 Monetizing Your Videos