Expert Commentaries

SMEs have high expectations when they start to develop export strategies and define foreign market entry models. This might be influenced by different criteria varying from country to country. The economic crisis has had a crucial impact on export strategies.

How to appoint an agent. Agency selection is critical and affects development of your whole export effort.The challenge is to appoint an agent who ...

While researching the myriad of advertising options available to businesses on the Internet we will undoubtedly come across the term ‘Pay Per Clic...

Exporters use International Fairs both to open new markets as well as to launch new products or support the work of their distributors. Participat...

Marketplace investigationWhen selecting the most suitable channel for distribution, the exporter should, initially, avoid distributors entirely and...

Mr. Einstein’s theory of relativity discusses very different concepts to those of the marketing mix… however, when applying this mix to different i...

The question of gifts is complex and policy should be set by senior management. In some cultures the presentation of a small gift to customers is n...