YouTube Marketing Essentials

Objectives: This course teaches you techniques you need to know in order to succeed in YouTube Marketing. You will learn how to create winning videos and present them for optimum exposure!

Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Completing this course will confer 3 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Unit Contents:

1. YouTube Marketing 1
In this topic you will cover:
1. YouTube Marketing 1
1.1 Introduction
1.2 7 Steps To Marketing Success
1.3 Creating an Account
1.4 Setting Up Channel
1.5 Pick a Keyword
1.6 Create your Video
1.7 Optimize your Video
1.8 Rank your Video
1.9 Quick way to Earn Money 1
1.10 Quick way to Earn Money 2


2. YouTube Marketing 2
In this topic you will cover:
2. YouTube Marketing 2
2.1 Introduction
2.2 What is YouTube?
2.3 Why YouTube?
2.4 Get the most out of YouTube
2.5 YouTube Creator Studio
2.6 YouTube Upload
2.7 YouTube Analytics
2.8 YouTube Editor
2.9 YouTube SEO
2.10 YouTube ADS
2.11 YouTube Automation Tools
2.12 10 Do's To Apply For A Successful marketing campaign
2.13 10 Don'ts To avoid for a successful marketing campaign
2.14 Case Studies
2.15 Affiliate Marketing

3. YouTube Marketing 3
In this topic you will cover:
3. YouTube Marketing 3
3.1 Set Up Video
3.2 YouTube Ranking Factors
3.3 Video Editing Software
3.4 Three Ways To Create Video
3.5 Basics Of Interactive Video
3.6 Affiliate Links
3.7 Keyword Research
3.8 Create Links To Your Video In YouTube
3.9 Interactive Quiz Video Set Up
3.10 Linking To Itunes
3.11 Google Play Link Direct
3.12 Graphics Part 1
3.13 Graphics Part 2
3.14 Graphics Part 3
3.15 Video Editing Part 1
3.16 Video Editing Part 2
3.17 Video Editing Part 3
3.18 Video Editing Part 4
3.19 Video Editing Part 5
3.20 Video Upload

4. YouTube Marketing 4
In this topic you will cover:
4. YouTube Marketing 4
4.1 Introduction
4.2 How To Create Your First Campaign
4.3 How To Link Your YouTube Channel To Your Adwords Account
4.4 How To Setup Targeting Groups
4.5 Using Negative Targets
4.6 Types Of Video Formats
4.7 Using Call-To-Action Overlays
4.8 How To Use The Estimation Tool
4.9 How To Copy Campaigns, Ads Targeting Groups
4.10 How To Apply Content Label Exclusions
4.11 How To Measure Ad Performance
4.12 How To Generate Reports
4.13 How To Generate Placement Reports
4.14 Understanding Tabs Segmentation Filters
4.15 Tips For Optimizing Your Video Ad Campaign
4.16 How To Use Remarketing
4.17 How To Setup Your Payment Method
4.18 How To Update Your Billing Information
4.19 Conclusion