We are being flooded with Social Media invitations and updates. Web-based communication icons like Twitter, Facebook, YouTube, and LinkedIn are dominating the way we interact with each other. People are feeling the need to be updated at all times. It has become a time eater, and businesses are quickly becoming aware of the drain it can have on productivity. People love to share, but they need to know what is alright to share and what should not be sent out.

Understanding Social Media is about communicating the right way. We are beginning to communicate more through electronic means than face to face. Talking on a phone has been replaced more and more with SMS (texting.) Social media channels are becoming the main form of communication and participants will realize how Social media and the Workplace can work together.

Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Course Outline

Module One: Getting Started

Module Two: What is Social Media?

• Online Communities
• User Created Content
• Information Sharing
• Communication Tools
• Case Study
• Review Questions

Module Three: Defining Your Social Media Policy (I)

• It Should be a Living Document
• Choosing an Information Officer
• What Can and Cannot Be Shared
• Legal and Ethic Specifications
• Case Study
• Review Questions

Module Four: Defining Your Social Media Policy (II)

• New Hire Orientation
• Let Common Sense Guide You
• Nothing Offensive
• Rules on Soliciting and Personal Posts
• Case Study
• Review Questions

Module Five: Creating a Living Document

• What is a Living Document?
• How Often is it Revised?
• Who Will be in Charge
• Change Management
• Case Study
• Review Questions

Module Six: Keeping an Eye on Security

• Password Rules
• Needs Constant Monitoring
• Keeping Information Confidential
• Protecting Intellectual Property
• Case Study
• Review Questions

Module Seven: Rules to Follow When Posting (I)

• Always Show Respect
• Stop and Think Before You Post
• Always be Honest
• Never Discredit or Talk Ill of Competitors
• Case Study
• Review Questions

Module Eight: Rules to Follow When Posting (II)

• Be Transparent
• Act Like You Would in Real Life
• Grammar and Spelling Still Counts
• Never Post When You Are Angry
• Case Study
• Review Questions

Module Nine: Benefits of Social media

• From Audience to Author
• Builds Customer Loyalty
• Speed and Flexibility in Communication
• Two Way Communications
• Case Study
• Review Questions

Module Ten: The Pitfalls of Social Media

• Bullying
• Group Think
• Trolling
• Remember, It Is Out There Forever
• Case Study
• Review Questions

Module Eleven: Listen to Your Customers

• They Provide Great Feedback
• It Makes Them Happy
• Improves Your Brand
• Improves Product Development
• Case Study
• Review Questions