Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed. With our Personal Branding course, participants will be able to share their vision and passions with others in their company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it.

Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Course Outline

Module One: Getting Started

Module Two: Defining Yourself (I)

• If You Don’t, They Will
• Brand Mantra
• Be Real
• SWOT Analysis
• Case Study
• Review Questions

Module Three: Defining Yourself (II)

• Pillars
• Passions
• Define Your Strengths
• The Three C’s
• Case Study
• Review Questions

Module Four: Controlling and Developing Your Image

• Clear and Defined
• Consistent Image
• It Takes a Commitment
• Live It Every Day
• Case Study
• Review Questions

Module Five: Personal and Professional Influences

• Corporate and Personal Integration
• They Will Influence Each Other
• Be a Professional
• Build Rapport
• Review Questions

Module Six: Sharpening Your Brand

• Blogging
• Authenticity is Key (always be authentic)
• Transparency
• Networking
• Case Study
• Review Questions

Module Seven: Appearance Matters

• First Impressions
• Rise Out of The Crowd
• True Reflection
• Dress For Success
• Case Study
• Review Questions

Module Eight: Social Media (I)

• Needs Constant Monitoring
• Security
• Have an Objective
• Promote
• Case Study
• Review Questions

Module Nine: Social Media (II)

• It’s a Tool
• Content is King
• Have a Gimmick
• Don’t Ignore Any Mentions
• Case Study
• Review Questions

Module Ten: Brand Management During a Crisis

• Caught In a Bad Spot?
• Never Burn a Bridge
• Information
• Monitor and Respond
• Case Study
• Review Questions

Module Eleven: Branding Personality Traits

• Identify Your Unique Values
• Be Bold
• Think Outside the Box
• Fail. Learn. Repeat
• Case Study
• Review Questions