Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

After you complete this course, you will be able to:

• Describe the value of social media to your marketing plan
• Create and launch a social media marketing plan
• Select the right resources for a social media marketing team
• Define how to use social media to build an internal community
• Use metrics to measure the impact of a social media plan
• Manage difficult social media situations
• Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
• Decide whether a blog adds value to a social media plan
• Speak about specialty sites and social media management tools
• Stay on top of social media trends and adjust your plan as the online world evolves

Course Topics:

Session One: Course Overview

• Learning Objectives 

Session Two: Getting Started

• What is Social Media?

Session Three: Understanding the Marketing Mix

• The Five P’s And Social Media, Part One
• The Five P’s And Social Media, Part Two
• Exercise Your Muscle

Session Four: Developing a Social Media Plan

• Things To Think About
• Utilization Guidelines
• Expanding Your Digital Presence
• Social Media Plan Worksheet
• Social Media Plan Worksheet: Basic Information
• Social Media Plan Worksheet: Campaign Budget
• Social Media Plan Worksheet: Campaign Objectives
• Social Media Plan Worksheet: Competitive Analysis
• Social Media Plan Worksheet: Important Notes
• What Is The Value?

Session Five: Building Your Social Media Team

• Building The Team
• Making Connections
• The Community

Session Six: Using Social Media to Build Internal Communities

• Does it Mean Everyone is Online All the Time? Part One
• Does it Mean Everyone is Online All the Time? Part Two
• Make it Work

Session Seven: Analyzing Your Impact with Metrics

• Useful Metrics
• Understanding Metrics
• Timing is Everything
• Things to Think About
• Target Market Worksheet

Session Eight: Keeping on Top of the Trends

• The Times Are A-Changing
• Case Study: Google+
• Making Connections

Session Nine: Damage Control

• Case Study: Ashleigh
• What It Means For You
• Case Study: United Breaks Guitars
• Get Smart

Session Ten: Using Facebook

• Getting Started
• Building Your Community
• Facebook Groups, Part One
• Facebook Groups, Part Two
• Making Connections

Session Eleven: Using LinkedIn

• Linkedin Essentials
• Setting Up Your Account
• Connecting to Others
• Using Groups
• Company Page

Session Twelve: Using Twitter

• Tweeting, Part One
• Tweeting, Part Two
• Hashtags
• Re-Tweets
• Your Name
• Making It Memorable
• Using Lists

Session Thirteen: Building a Blog

• Should I Be Blogging? Part One
• Should I Be Blogging? Part Two
• Blog Rules, Part One
• Blog Rules, Part Two
• Help People Find You
• What Will I Write About?
• Planning Your Blog
• Vlogs And Youtube

Session Fourteen: Using Specialty Sites

• Specialty Sites
• Staying in the Loop

Session Fifteen: Using Social Media Management Tools

• Social Media Management Tools

Session Sixteen: Launching Your Plan

• Pulling Everything Together
• Preparing For Delivery Or Upgrade