Course Overview

Master the world of international trade events with our comprehensive 15-hour online course, designed to equip you with the skills and knowledge needed to excel in global markets. Whether you're preparing for your first trade show or looking to refine your professional networking abilities, this course offers valuable insights and practical tips to enhance your effectiveness in various trade settings.

Course Duration

15 Hours

Key Topics Covered

1. International Trade Fairs - Learn how to navigate and leverage trade fairs to expand your business reach.
2. Communications Fundamentals - Master the basics of effective communication to clearly convey your message.
3. Conquering Your Fear of Speaking in Public - Techniques to overcome anxiety and deliver powerful speeches.
4. Mastering Verbal Communication - Enhance your verbal skills for persuasive and impactful dialogues.
5. Honing and Delivering Your Message - Craft and articulate your message with clarity and precision.
6. 10-Minute Presentations - Create concise, engaging presentations that capture and retain audience interest.
7. Effective Meetings - Conduct meetings that are efficient, productive, and outcome-oriented.
8. Body Language Basics - Understand and utilize body language to improve communication.
9. Reading Body Language as a Sales Tool - Learn to read cues and signals to boost your sales effectiveness.
10. Negotiating Skills - Develop strategies to negotiate successfully in high-stakes environments.
11. Trade Show Staff Training - Train your team to represent your brand effectively at trade shows.
12. Getting the Most Out of Your Trade Show Experience - Maximize the ROI of your trade show involvement.
13. Country Image (v.2) - Understand how national branding impacts business and how to use it to your advantage.
14. Intercultural Management (v.2) - Navigate the complexities of managing across cultures.
15. Cultural Competence - Build skills to interact effectively with different cultural groups.
16. Professional Networking - Forge meaningful connections that can open doors to new opportunities.
17. Networking Outside the Company - Expand your professional network beyond your immediate business circle.
18. LinkedIn Marketing - Utilize LinkedIn to promote your business and forge professional ties.

Benefits of the Course

• Enhance Your Communication Skills: Gain confidence in your ability to communicate effectively at all levels.
• Boost Your Sales and Negotiation Capability: Learn techniques that will help you negotiate better deals and increase sales.
• Expand Your Professional Network: Acquire skills to network effectively, both in-person and online.
• Maximize Trade Show ROI: Learn how to prepare for, participate in, and follow up on trade fairs to get the maximum benefit.
• Navigate Cultural Differences: Increase your cultural competence to manage and work more effectively in a global environment.

Who Will Benefit

This course is ideal for professionals involved in international trade, including:

• Business owners looking to expand into new markets
• Sales and marketing professionals wanting to improve their skills and techniques
• Staff members of companies participating in international trade fairs
• Anyone looking to enhance their professional networking and communication skills in a global setting