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The Certificate in International Digital Marketing has been developed to meet the needs of International Marketers and Export Sales Professionals around the world who are faced with the challenges of two marketing areas that are blending together more and more:
- Export Marketing
- Digital Marketing
The program is designed to give a thorough grounding in Export Marketing Operations AND Digital Marketing with the objective of producing and implementing an International Digital Marketing Plan over the course of the 22 week program.
Program Outline
The program comprises:
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Certificate in International Digital Marketing |
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Target Audience: International Sales and Marketing personnel and staff managing the digital presence of internationally oriented companies |
NVQ Level: 3 FETAC Level: 5 |
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Week |
Course Unit |
Hours Learning Approx. |
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Week 1 |
ITS-01-EMO-001 - Introduction to Exporting |
4 |
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Week 2 |
ITS-01-EMO-002 - Introduction to International Marketing |
5 |
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Week 3 |
ITS-01-EMO-003 - Intercultural Management |
5 |
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Week 4 |
ITS-01-EMO-004 - Segmentation |
5 |
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Week 5 |
ITS-01-EMO-005 - Country Image |
5 |
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Week 6 |
ITS-01-EMO-006 - International Pricing Policy |
5 |
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Week 7 |
ITS-01-EMO-007 - International Product Policy |
5 |
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Week 8 |
ITS-01-EMO-008 - International Distribution Policy |
5 |
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Week 9 |
ITS-01-EMO-009 - International Promotion Policy |
5 |
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Week 10 |
ITS-01-EMO-010 - International Market Research |
5 |
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Week 11 |
ITS-04-eBUS-001 Introduction to e-Business and Internet Marketing |
6 |
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Week 12 |
ITS-04-eBUS-002 - Search Engine Optimization |
5 |
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Week 13 |
ITS-04-eBUS-003 - Facebook Marketing |
8 |
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Week 14 |
ITS-04-eBUS-004 - Google Marketing |
8 |
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Week 15 |
ITS-04-eBUS-005a - LinkedIn Marketing |
5 |
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Week 16 |
ITS-04-eBUS-005b - Twitter Marketing |
5 |
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Week 17 |
ITS-04-eBUS-006 - eMail Marketing |
8 |
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Week 18 |
ITS-04-eBUS-007a - Media Buying |
6 |
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Week 19 |
ITS-04-eBUS-007b - Affiliate Marketing |
8 |
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Week 20 |
ITS-04-eBUS-008 - Social Bookmarking |
8 |
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Week 21 |
ITS-04-eBUS-009 - Mobile Marketing |
10 |
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Week 22 |
ITS-04-eBUS-010 - Video Marketing |
10 |
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TOTAL |
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121 Hours |
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At the end of the program you will be equipped with a concrete International Digital Marketing Plan, or if already developed, you will have the skills to implement it in real world conditions.
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