A strategic plan provides a company with a blueprint for what it wants to achieve. This course includes sessions that teach concepts and skills such as:

• determining the values that support a company
• defining a company’s vision
• writing a mission statement
• undertaking a meaningful SWOT analysis
• how to implement, evaluate, and review a strategic plan.

Course Topics:

Session One: Course Overview

Session Two: Understanding Strategic Planning

• What it Does
• Making Connections
• Pyramid Structure

Session Three: Identifying Our Values

• Pre-Assignment Review
• Creating Value Statements

Session Four: Designing Our Vision

• The Vision Process
• Defining Your Vision

Session Five: On a Mission

• Defining Your Mission Statement
• Designing a Mission Statement

Session Six: Performing a SWOT Analysis

• What is a SWOT Analysis?
• Individual Analyses
• SWOT Ratings

Session Seven: Setting Goals

• Fitting into the Plan
• Goals with SPIRIT
• Getting Into It

Session Eight: Assigning Roles, Responsibilities, and Accountabilities

• Who Does What and When?
• Establishing Priorities
• Problem Solving in Action

Session Nine: The Full Picture

Session Ten: Gathering Support

• Who Reviews the Plan and How
• Putting It Into Practice

Session Eleven: Making the Change

• Getting Ready
• The Three Phases
• Insights
• Control and Change

Session Twelve: How Does It Look?

• Presenting Your Ideas
• Creative Considerations

Session Thirteen: Getting There

• Planning for Problems
• Making it Great
• Sample Strategy Map
• Sample Balanced Scorecard

Session Fourteen: Mocking Up the Process

• Recommended Reading List
• Personal Action Plan