Google Smart Ads

Objectives: This course will guide you on what Google Ads is and what you need to know to begin advertising on Google.

Unit Contents:

1. Google Smart Ads
In this topic you will cover:
1. Google Smart Ads
1.1 Introduction
1.2 Getting Started with Google Ads
1.3 What’s Hot and New in Google Ads
1.4 Great Practices for a successful Google Ads Campaign
1.5 Google Ads Pricing and Bidding strategies
1.6 How To Schedule Ads In Google Ads
1.7 Making Seasonal Adjustments In Google Ads
1.8 How To Use Google AdWords Extensions
1.9 How to Use Negative Keywords For Great Conversions
1.10 How do Impressions On Google Ads Impact Your Costs
1.11 Tips and Tricks To Improve AdWords CTRS
1.12 Using Google’s Responsive Search Ads
1.13 Best Practices for Google Ads PPC Landing Pages
1.14 A Guide to AdWords Competitor Targeting
1.15 Common Google Ads Mistakes To Avoid